• Lois P

Impression & Reach



When you do advertisting on Social Media like Facebook / Instagram/ Twitter / YouTube, you might see #Impression & #Reach in your report. Can you tell the differences?





Impressions 👀 & Reach 📢 tell you very different things about your Social Media performance. Which metric you choose to pay more attention to depends on your marketing goals.


Let’s explore why you might want to focus on these metrics!


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