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  • Lois P

SEM 101

I hope all of you have 'some' understanding on #SEO now (Read our last post ๐Ÿ‘€ ). Today I want to talk on another acronym... this time, #SEM ๐Ÿฆ„

#SEM (Search Engine Marketing) <-- the "Ad" in Google


When you type a keyword to search something on Google, you will always see some listings with a little word "Ad" at the front showing on the top of the result page, those advertisements are 'Paid Search' (#SEM), A.K.A Pay-Per-Click (#PPC)


๐ŸŽฏ #SEM is a marketing tactics where marketers pay the search engine to advertise their website in order to appear higher in the search results page.


#GoogleAds is the most popular (and obvious) paid search platform used by search marketers, followed by #MicrosoftAdvertising, which also serves a significant portion of ads on #Yahoo.


Kโƒฃ Eโƒฃ Yโƒฃ TAKEAWAY

โœ๏ธ ๐•‚๐•–๐•ช๐•จ๐• ๐•ฃ๐••๐•ค are the foundation of #SEM#SEM. As users enter keywords (as part of search queries) into search engines to find what theyโ€™re looking for, so your choice of selected keywords form the most important part of the advertising strategy in #SEM#SEM.


To setup a #SEM Campaign:

โžก๏ธ Research and Identify keywords you want to bid on

โžก๏ธ Create an Ad campaign

โžก๏ธ Choose the right bidding strategy

โžก๏ธ Compete with other advertisers through the Ad auction system

โžก๏ธ Google will determine if your Ad can 'win' the auction according to various factors, such as your bidding price, quality score etc.


๐Ÿฆ„ Like everything else in the world, every business is different in its digital marketing strategy in search engine (#SEM vs #SEO). Want to know if #SEM is right for your business? Talk to us today!๐Ÿฆ„


#onlineadvertisingMelbourne #supportsmallbusiness #digitalstrategy #digitalmarketingfordummies #paidsearch #PPCMelbourne #SEM

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