COBRAM ESTATE
Bringing the goodness of extra virgin olive oil to every Asian family in Australia, enhancing their culinary experience through customised influencer marketing campaign
OUR
ACHIEVEMENT
1.8M
IMPRESSION
665K
REACH
5K
ENGAGEMENT
Combining education with authentic, recipe-driven storytelling to drive meaningful engagement, this campaign generated 1.8 million impressions, reached over 665,000 users and achieved 5,000 engagements - demonstrating Digiblossom’s expertise in influencer strategy that boosts brand awareness and connects with diverse Australian audiences.
PROJECT
OVERVIEW
Cobram Estate is Australia’s most loved Extra Virgin Olive Oil. Grown, harvested and cold pressed in Australia, Cobram Estate produces award winning, premium quality extra virgin olive oils rich in antioxidants and monounsaturated fats.
Our objective was to introduce Cobram Estate Virgin Olive Oil to the Asian family in the Australian market, aiming for correcting the misconception on the usage of extra virgin olive oil and convey a healthier choice of cooking oil for Asian dishes.
THE INSIGHTS
Thoughtfully curated and carefully vetted by DigiBlossom, we brought together a team of five Asian-Australian creators, handpicked specifically for this campaign.
Our goal was simple: to introduce the Cobram Estate’s extra virgin olive oil to Asian audiences in a way that feels natural, authentic, and culturally relevant, and we did exactly that.
Deep Understanding of Asian consumer behaviour & culture
You might not know this, but in many Asian households, there’s a common belief that extra virgin olive oil is only for salad dressing, not for traditional cooking! Our creators helped shift perceptions by demonstrating how it can be used in everyday family dishes as a healthier cooking option. Their content was not only engaging but also educational, resonating deeply with their audience in an authentic way.
A Culinary Journey Across Cultures
Throughout the campaign, our creators took their audiences on a unique culinary journey. From sharing delicious recipes to offering practical cooking tips, they showcased how Cobram Estate’s Extra Virgin Olive Oil can elevate a wide range of dishes, including Indonesian, Chinese and Cantonese-style cooking.
For instance, our creator showcased to her Chinese audience on Red Note (XiaoHongShu) how extra virgin olive oil can be used in classic stir-fry techniques, preparing dishes such as oil-braised prawns, which is a traditional Shandong (Northern China) cuisine. By keeping the cooking style true to its roots, she proved that the product could seamlessly fit into authentic Chinese cooking.
By blending the products into various culinary traditions, this campaign demonstrated how the right cultural approach can transform perception and drive genuine connection.
Tailoring the message, the storytelling, and the voices to truly resonate with the audiences you want to reach, this is how we help brands thoughtfully position their products.
(Click below to watch the video)
