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Digital Marketing 101 - Facebook Ads VS Google Ads⚡️

  • Writer: Lois Poon
    Lois Poon
  • Oct 27, 2023
  • 1 min read

"I want to promote my business online and I got some ad budget, should I use it in #Facebook or #Google?"


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Unlike the traditional "fill-the-space" advertising, online ads are more specific, target-oriented and have different pricing models (e.g. cost per click, cost per impressions...).


From DigiBlossom's experience 🔎

🌟Facebook Ads (paid 'social') are usually better in brand building, especially if you want to have audience growth and/or increase popularity.

🌟Google Ads (paid 'search') are usually better in generating immediate sales or leads... it's particularly suitable for products / services with high buying intent during the search process.


Ultimately, it really depends on your digital marketing objective 💡


Still not sure which digital channels you want to go to? Let us know so that we could help to sort this out!🙋🏻‍♀️🐶

 
 

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