When you hear us saying "Social Media Marketing", we are not only talking about "Advertisements" (or paid social)... we can actually do something *FREE* to improve your brand popularity?
Have you heard of organic content (#organic social)? Organic social refers to posts, photos, videos, stories… etc.🤳 that all of us can share with each other on the social media channel, and yes, without a cost..
And of course if we are willing to pay 💰 , #paid social can help brands to have their content shown to specific target audience on respective social media channels. In fact, the benefit of '#organicsocial vs #paidsocial ' has been a very hot 🔥 topic across digital marketing in recent years.
It is important to know high quality organic content is the key 🔑 to keep a good relationship with your customer. You want relevance, immediate attraction to your already well-established 'fan-base' in your social media channel to stay interested in your brand or even share your post ❤️
However, if you want to reach new customers, the ever-changing algorithm of Facebook has made it challenging 👻 for brands to reach their potential customers 'organically' = if you want to get in front of new customers, you might need #paid social for a little boost💰
In this case, organic and paid content often need to work hand in hand 🤝 to make the best use of #socialmedia channels and achieve the best result -> Like what #Obi-wan said, “Bring balance to the force, not leave it in darkness” 😌
Talk to us to find your '#balance' today🍀