SUKI MCMASTER
A robust digital marketing strategy helps local businesses go through the pandemic challenges
PROJECT
OVERVIEW
Suki McMaster owns a beautiful physical shop selling unique homewares and baby gifts in South Melbourne Market. During the pandemic lockdown period, she had to shut down her physical store and explored digital marketing solutions to sustain her business.
THE CHALLENGE
Unable to generate much traffic online, Suki approached Digiblossom for help in generating high-quality leads while keeping costs low and raising awareness of her brand.
THE SOLUTION
The team firstly designed a cross-platform digital marketing strategy to explore the best way for Suki to reach potential customers and drive new revenue stream.
An effective Ad funnel campaign using Facebook and Instagram Ads, Google Product Shopping Ads were delivered to drive web traffic and online sales.
Meanwhile, influencer marketing is included as part of the project. Digiblossom researched and arranged suitable influencers to grow Suki's brand awareness through social media.
After achieving the initial goals, the team provides on-going analysis and optimisation to unveil any marketing opportunities for improving Suki's online sales in long-term.
THE OUTCOME
After 6 months of digital advertising combined with our Search Engine Optimisation efforts and website revamp services, Suki McMaster's online sales have increased by 2x, and website traffic by 2.5x.