WANT WANT
Famous for its popular snack range, including rice crackers and QQ Gummy, Want Want has successfully expanded into the beverage market with its Hot Kid milk beverage. Through an engaging influencer marketing campaign, DigiBlossom have highlighted the beverage’s delicious taste and exceptional quality, effectively capturing the attention of the New Zealand market.
OUR
ACHIEVEMENT
105K
IMPRESSION
75K
REACH
5K
ENGAGEMENT
By partnering with relevant local creators and delivering authentic, product-focused content, this campaign effectively generated 105,000+ impressions, reached over 75,000 users, and achieved 5,000 engagements -demonstrating Digiblossom’s capability in brand awareness campaigns and digital strategies tailored to the New Zealand market.
PROJECT
OVERVIEW
Want Want was founded in 1962 and is famous for its snacks, including Rice crackers, QQ gummy, and ball cakes. Apart from the signature Rice crackers, Want Want has also tapped into beverage which is Hot Kid Milk Beverage.
Our mission is to highlight the high quality of the product and boost the visibility of the Hot Kid Milk Beverage in the New Zealand market.
THE IDEA
Throughout our influencer marketing campaign, our carefully selected influencers have highlighted the Hot Kid milk beverage’s delicious flavours and premium quality. By sharing engaging content across platforms including Red Note, Instagram, and TikTok, we’ve captured the fun and enjoyable experience of the drink—perfect for both kids and adults, whether after school or at gatherings.
We’re thrilled to have created impactful content that resonates with our target audience, delivering outstanding results.
(Click below to watch the video)
